An agile inception is the first thing a team does together — not the first activity in the project (the Pre-mobilization template and Team mobilization come first), but the first moment the team sits in the same room aligning on direction. The workshop walks Jonathan Rasmusson’s ten questions (“why are we here,” “elevator pitch,” “the product box,” “what keeps us up at night,” “what it’ll take”) so the people who showed up turn into a team with a shared picture of what they’re building, who they’re building for and how they’ll know it’s working. The output is a one-page deck the team can hold up six months later and honestly ask, “are we still pulling toward this?” Feed the answers into Product vision, Business capabilities and Product strategy.